Revenue Churn
The amount of revenue lost due to customer cancellations, downgrades, or non-renewals within a specific time period.
Average Contract Value (ACV)
The average revenue generated from each customer contract, which can help assess the effectiveness of pricing and packaging strategies.
Gross Merchandise Volume (GMV)
Gross Merchandise Volume, ou Volume Bruto de Mercadorias é uma métrica que indica o valor total de mercadorias vendidas em um e-commerce em um período.
Virality Coefficient
The number of new users acquired through referrals by existing users.
Customer Referral Rate
The percentage of customers who refer others to the product.
Daily Active Users (DAU)
The number of unique users who engage with the product daily.
Customer Lifetime Value (CLV/LTV)
The total revenue a user generates during their entire relationship with the product.
CLV = Customer Lifetime * ARPA
Customer Effort Score (CES)
Measures the ease with which customers can interact with your product or service. It is often determined by asking users to rate the effort required to accomplish a task or resolve an issue on a scale from very low to very high effort.
Average Revenue Per Account (ARPA)
The average revenue generated per account (customer) within a specific time frame.
Customer Profitability
The difference between the lifetime value of a customer (LTV) and the cost of acquiring them (CAC).